CD Projekt has taken a new road to achieving their goals. New goals include but are not limited to a transformation of the studio and a different way to their development process. Starting in 2022 the development process will be set up in such a way that the studio can work on several triple A games as well as expansions in parallel.
Next to that, CD Projekt will continue to develop their brands and increase their expertise in online gaming.
CD Projekt to reinforce potential
The changed strategy talks three new strategic directions of development and the steps CD Projekt aims to take to improve the company’s operations and reinforce its potential.
“While we remain as ambitious as ever, we are also aware of areas which call for improvement. Our new Strategic Development Framework will enable us to optimize intragroup processes – especially those which concern development of videogames – and will secure the Group’s further dynamic growth,” says Adam Kiciński, CEO of CD PROJEKT.
Another change is that RED 2.0 will continue to further develop the REDengine, improve it and more importantly: centralized. With the studio implementing reorganisations to the studio as part of the way to make change to the development process and making it more proactive.
“We want to be sure that we can work with two global brands at the same time while ensuring top quality of our products. We emphasize technological advancements and we want to set up versatile teams which combine various specializations and competences. These teams will be further assisted by a cross-projects group of experts, who – owing to their expertise – can contribute to key aspects of development. All these changes aim to enable us to work on multiple AAA games and expansions in parallel, starting in 2022,” says Paweł Zawodny, CTO and Head of Production at CD PROJEKT RED.
The quarterly roadmaps
CD Projekt also wants to change their communications with their audience and the way it promotes their games. In the future, marketing campaigns will be shorter but more on point and promo’s will be released to the actual release date of a game and on top of that, the games will be presented on all supported hardware platforms such as but not limited to PC or consoles.
CD Projekt is also thinking over their strategy regarding the approach of announcing new projects. As a result, CD Projekt will present a new roadmap with detailed plans per quarter.
Another aspect of CD Projekt involves expanding their existing franchises.
“Single-player RPGs have been, are, and will remain our priority. However, we also perceive the huge potential of both The Witcher and Cyberpunk, and we want to expand their reach to include new areas, media and content types. Our goal is to deliver an even richer supply of entertainment, introducing new target groups to our characters and imaginary worlds,” remarks Michał Nowakowski, SVP Business Development and Board Member of CD PROJEKT.
CD Projekt adds online features
And last but not least, the Strategic Development Framework adds expanding the ability to add online features. CD Red will develop online technologies that can be added in their games in the future. Next to gradually rolling that out for their games, it will also make their online communities grow based on the GOG Galaxy platform, that has brought together many fans of the CD Projekt studio’s games as well as other gamesellers using that platform.
Team support is essential in bringing all these plans to fruition and as of such CD Projekt will redouble their efforts to secure a better work environment to make sure that their employees are well taken care of.
“For years we have been underscoring our belief that our greatest asset is our team. CD PROJEKT will remain an inclusive and diverse workplace; however, we also want to emphasize the well-being of our employees and provide them with professional and personal development opportunities,” says Adam Badowski, CD PROJEKT RED Studio Head and Board Member of CD PROJEKT.
“In order to be able to engage in parallel development of multiple projects we must continually expand our talent pool. This is why we are ramping up recruitment activities. We intend to continue growing organically, while locking in partnerships with proven external partners. We also intend to more actively pursue M&A opportunities, which will help the studio expand – particularly with regard to its technical capabilities,” says Piotr Nielubowicz, CFO and Board Member of CD PROJEKT.
CD Projekt acquires Canadian Digital Scapes
Together with the strategy update, CD Projekt also announced the specifications to the acquisition of Canadian Digital Scapes development studio. CD Projekt and Canadian Digital Scapes have collaborated actively since 2018.
Since the company is in excellent financial health, a new strategy was possible. The new strategy will contribute to the creativity of the company’s employees and protects the ongoing videogame development projects while at the same time the group is enabled to start or continue in other initiatives to promote its growth.
“We are fully aware of the amount of effort which we’ll have to invest in implementing our plans. However, there is no shortage of motivation on our part. We believe that the strategic directions of development we have charted will increase the Group’s potential and enable us to develop peerless entertainment, delivering memorable experiences to clients from all around the world,” summarizes Adam Kiciński, CEO of CD PROJEKT.
The CD PROJEKT Group’s strategy update, along with a video commentary, can be found at www.cdprojekt.com/en/capital-group/strategy/.
